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P&G Rethinks Emerging Markets Strategy

Will focus on shoring up biggest markets.

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By: TOM BRANNA

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Apparently, it’s no so easy to touch more people’s lives in more parts of the world more completely. That’s been Bob McDonald’s mantra since taking the helm at P&G in 2009. But new realities have the company focused on Old World markets and the US. P&G said today it would stop spending money on further expansion in emerging markets until it stabilizes its largest and most profitable businesses, putting on hold a key priority of Chief Executive Bob McDonald....

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